Salesforce approached Obscura with the opportunity to create imaginative media for the 107’ long LED video wall in the lobby of their flagship San Francisco office. Our creative teams worked closely together to envision and produce work that transforms a passageway into a mesmerizing hyperreal environment. From capturing California’s Redwood National Forest in stunning 12K resolution, to a designing a convincing CG waterwall and more – we held nothing back in striving to impart a sense of wonder to everyone that enters the building.

From a technical standpoint, we employed multiple cameras to stitch together high-resolution footage for the wide panoramic shot of the Redwood scenes. To add an element of surprise, we placed "Easter eggs" within the Redwood scene, revealing occasional surrealist elements like people walking up trees and geometric shapes peeking out from the foliage. Furthermore, the abstract "Paperscapes" environment scene was hand crafted using macro photography of backlit paper sculptures, resulting in an ethereal and captivating atmosphere.